Marketing Essay Example | Topics and Well Written Essays - 250 words - 91

Marketing - Essay Example Eventually, just under one umbrella Dean’s managed to have a total of 31 milk brands that later managed to be sold under the Dairy Pure name satisfying the need of the customers. The Dean Food Company of milk processing is composed of 31 brands of white milk around the United States. This was done to ensure effort in boosting the shrinking of the milk market in U.S. through adequate understanding of the customers by the company, the company was expected to launch new brand along with the national advertisement campaign (Brat, 2015). This was done mainly to catch the tailwind of a shift by the U.S consumers. Moreover, this was done to meet the demands and choices of the customers regionally. Food safety measures and quality standards were to be maintained for consumers to get their desired milk products. The recruitment of Tanner in 2007 led to streamlining, strengthening and standardizing the company manufacturing and distribution terms (Brat, 2015). Mr. Tanner could combine all trucking operations and boosted food safety actions nationwide. Besides that, Dean could struggle to recover profits as the retailers demand lowered prices for milk to their customers creating affordable prices that are liked by

Demonstrative Communication Assignment Example | Topics and Well Written Essays - 750 words

Demonstrative Communication - Assignment Example It is purely relayed or conveyed through signs, gestures and conduct. It can be so complicated especially when the means applied need certain intellectual skills to decipher. Demonstrative communication can be very challenging since people can even communicate their feelings and intentions by use of color, dressing, walking style or even long-term behavior (Jones, Stanley & Curtis, 2002). Some demonstrative communications, therefore, need some levels of expertise, and can only be translated into an understandable means by professionals like a psychiatrist or psychologists. The circle of communication involves the purpose of the sender and the opinion of the receiver. There is a blurred line between these two aspects and are most times mistaken. Effective communication has always been accomplished by verbal communication, which is direct and easy to relay. The only demerit of verbal communication or the use of language to communicate is the case of language barrier, which refrains one from understanding the message. Non-verbal communication is not as effective as verbal communication (Jones, Stanley & Curtis, 2002). However, it is not entirely ineffective – both non-verbal and demonstrative communications have their merits and demerit the effectiveness of demonstrative communication comes in when the sender knows exactly when, where, how and to whom to relay it to. Demonstrative communication can be easily confused since it relies on the perception of the receiver. It can result to confusion especially when the receiver makes a wrong translation of the message conveyed. Besides, perceptions are dynamic and depend on mode, emotions, prejudice and place. This form of communication is also ineffective since the receiver can fail to notice anything at all. Mode of dressing can tell a lot about character, social status and class while the color of clothing can demonstrate

The Factors That Affect Global Warming Environmental Sciences Essay

The Factors That Affect Global Warming Environmental Sciences Essay The affects of global warming are vast and spread across and the dangers are several. This paper aims at understanding the factors that affect global warming. A discussion of human impact on global warming has also been made. This will permit to bring out an evaluation strategy to sustain the current situation and to find a strategy to devise a solution for the problem. The Problem: With the growing levels of irresponsible behavior on the part of humans and several other factors, the biggest issue in hand is Global Warming. The term global warming is used to describe the changes, more specifically the increase in the temperature of the Earth. The issue has been studied over several years and one of the major attributes to the issue is the increase in the greenhouse gases (Houghton, 2009). A few facts from the National Geographic show that the World is being faced with this issue and Earth has already begun showing a number of signs in terms of the worldwide climate change. A few of these signs include: According to the NASA Goddard Institute of Space Studies, there has been an increase in the average temperature and since 1880, the average temperatures have raised by 1.4 degrees Fahrenheit. The level of warming has been noted to be increasing to a great extent. As per the National Geographic website, The rate of warming is increasing. The 20th centurys last two decades were the hottest in 400 years and possibly the warmest for several millennia, according to a number of climate studies. And the United Nations Intergovernmental Panel on Climate Change (IPCC) reports that 11 of the past 12 years are among the dozen warmest since 1850 (National Geographic, 2007). The Arctic Circle has been faced with the highest changes. The average temperatures in regions like Alaska, Canada and Easter Russia has risen to an extent almost double of the global average. Also, studies have shown that the Arctic ice has been disappearing and the region is expected to have an ice free summer by 2040 or earlier. The various glaciers and mountain snow have also been impacted by the global warming and one of the best examples for this is that Montanas Glacier National park now has only about 27 glaciers when compared to 150 in 1910 (National Geographic, 2007). Experts have also pointed that an upsurge in extreme climate events like wildfires, heat waves and also strong tropical storms are major contributors to the climate changes. The world famous Coral Reefs have also been affected because of the high temperatures. The Coral Reefs are highly sensitive to the slightest changes in the water temperature and the increase in temperatures has led to bleaching, and even die off of this beautiful formation (Houghton, 2009). Factors Affecting Global Warming: There have been several factors that affect the global warming. Under normal circumstances the process that is occurs as explained by Environment Canada is that, under normal circumstances, the Earth intercepts radiations from the sun. These radiations are the ones that help derive the climate and the weather of the Earth. What normally happens is that one third of the radiations are reflected back into space, while the rest of it is absorbed by the various forms of life, land, ice and the atmosphere. Furthermore the Earth re radiates several long waves of radiation which are sent out into space. Of these a part of it is absorbed as energy while the rest is left into space. This remission is referred to as Greenhouse Effect (Environment Canada, 2010). It is necessary for Earth to be able to maintain a balance between the amounts of radiation that is outgoing versus the amount of solar energy incoming. Any change in this balance can lead to the process of global warming (Singer Avery , 2007). Another factor that has also been explained by the Environment Canada is the changes that have been noted in the Earths Orbit. The changes in the orbit leads to changes in the amount of energy received on earth, and there is also a direct impact on the energy that is absorbed and reflected as well. Also another essential factor that affects the global warming is the aerosols. Environment Canada has explained this factor as, these are fine particles and droplets that are small enough to remain suspended in the atmosphere for considerable periods of time.   They both reflect and absorb incoming solar radiation.   Changing the type and quantity of aerosols in the atmosphere affects the amount of solar energy reflected or absorbed (Environment Canada, 2010). Global Warming: Human Impact: Several studies over the years by numerous scientists across over 130 countries have led to the conclusion that almost all or major part of the global warming is due to humans. The global warming that is caused due to humans is referred to as anthropogenic climate change. There are several things that humans have done which have led to the situation of global warming. Some of these include factors like industrialization, deforestation, and pollution which have impacted the levels of water vapor, carbon di oxide, methane gas, and also nitrous oxide. This leads the greenhouse gases to be a trapped near the Earths surface thereby making the level of heat much higher (Singer Avery, 2007). Also, it is seen that humans have poured in higher levels of carbon di oxide into the atmosphere compared to that which can be absorbed by the plants and oceans. It is also essential to note that Carbon di oxide takes as much as 100 years to be absorbed into space, hence with the levels of this gas that is being emitted there are very low chances of stopping global warming immediately (Environment Canada, 2010). Experts have also pointed out that the orbital shifts that have taken place over the past hundred years are normally one which would take at least centuries to occur. This increases the possibility of the heating and cooling of the earth. Evaluation of Strategies: In the current period several experts and channels like National Geographic try to explain to the general public the several ways that they can help improve the world and help save the planet. Things like using more eco friendly items, eating organic foods, changing to become vegetarians to help reduce the harmful gases are emitted into the atmosphere. The experts also suggest using different types of products to help reduce the emission of harmful elements into the atmosphere and thereby assist in sustaining the earths heat at the current level. However irrespective of how much the governments or the experts have tried the conscious efforts to help reduce the emission of harmful elements, yet the rate at which the emission of harmful gases have been present is quite high (Singer Avery, 2007). The governments and the society together will need to work hand in hand to save the world and to at least be able to retain the world at the current level. In order to be able to develop a pla n which might help increase the awareness among all the people in the world a brief sustainability plan has been designed. Sustainability Plan: Action Items Action Steps Timeline Conduct a thorough research of the effects of global warming and how the daily activities affect global warming Several journals, articles, and websites need to be analyzed and studied. The main causes for global warming can be listed based on this. Furthermore, surveys can be conducted and details of the possible daily activities can be made to bring out the activities that affect and contribute to the global warming. 2 3 month Develop a plan to encourage and raise the awareness among people across the world A presentation can be made to provide population with a detailed understanding of what causes global warming, the effects of global warming and how each individual can individual can help reduce the contribution of harmful chemicals and harmful gases as well. 1 1.5 Month Distribute and extend the knowledge to all A copy of the presentation can be sent out to various organizations which will in fact allow the knowledge to be spread across the countries. Distribute a copy of the presentation across the country to as many colleges, universities, movie theatres, industries, manufacturing companies, offices, schools. The movie theatres can play the presentation before every movies and this will help at least reach out to a small set of people worldwide. 3 month Evaluation of Plan: The above mentioned plan might sound outrageous and very demanding and expensive; however it will allow the people across the world to be aware of the various problems and issues that are being faced due to being ignorant or simply not aware. Using a presentation to be sent out slowly to all countries and the presentations to be distributed within each country will help in reaching out to a major part of the population. The main benefits of the plan is that it will help build awareness and will also help in changes simple things in the daily routine that can assist with doing the bit to help prevent global warming. Also playing the presentation in schools and colleges and movies will help the younger generation be more aware of what they do and also assist in correcting the mistakes of not only themselves but also those around them. Required Support: Global warming is a global issue and it is not one which will affect only a few countries. If we aim at saving out planet, it is essential that a form of unity and commitment is formed within each one of us and a form of unity among countries is also essential. The support of the government is necessary here to help ensure that countries can have cordial and helping nature so that we can also work together to resolve this issue. Similar to how the entire world is ready to take up a new technology and enjoy the benefits, it is necessary that the world works together to build a safer planet (Spencer, 2010). Companies can help by passing the message, governments can help by keeping cordial relations with other countries, so we can help one another in times of difficulties. Most importantly, it is up to each individual on the planet to their bit to help reduce the emission of the gases and prevent global warming. The world is our own, and irrespective of which country we belong, or which religion we belong, we need to understand that ignorance or not taking up responsibility is not an answer here and we all lose if global warming continues to grow as it is currently.

Virus Among the Navajo :: Native Americans Influenza Essays

Virus Among the Navajo Medical investigators, such as myself, have not given a great deal of attention to the "medical" traditions of indigenous groups in the past. But the outcomes of the recent investigation that took place in "The Four Corners" area exemplify our need to consider age-old notions right along with the ecological history of the region in question. A few months ago, the New Mexico Department of Health notified my department (Office of Medical Investigations) that three young and healthy adults from the Navajo Nation had died of a sudden respiratory illness. Their symptoms had been the similar: fever, chills, muscle aches, nausea and vomiting, and abdominal pain, followed by coughing and shortness of breath, then the abrupt onset of respiratory distress which is usually fatal (KCPH). Our first inclination was to look at diseases that are known to affect the Navajo specifically, such as bubonic plague, influenza, and viral pneumonia. However, laboratory results indicated that these disea ses had not caused the deaths, nor had toxic chemicals. Furthermore, the perplexing disease had begun to take the lives of non-Navajo people living near the reservation (AMNH). By the end of May the mysterious deaths had attracted significant media attention. I remember seeing the headline "Mystery Illness Kills 10 on Reservation" in the Sun-Sentinel while I was conducting interviews there. Without knowledge of a possible cause, our department, and several other agencies, began an intense investigation. Samples of tissue from patients infected with the mysterious disease were sent to the CDC Special Pathogens Branch for analysis. After a few weeks and several tests, the virologists linked the disease with an unknown type of hantavirus. Because other hantaviruses were known to be transmitted to people by inhalation or ingestion of rodent feces or urine, our next task was to collect as many species of rodent in the area as possible in order to pinpoint the source of the virus (AMNH). While trapping rodents, we decided that it was worth the risk to not wear protective clothing or masks so as to avoid alarming residents of "The Four Corners" region (CDC). After testing approximately 1,700 rodents we had found a link--the prevalent deer mouse carried the unknown type of hantavirus. But why was this mouse suddenly infecting people in this region? I was becoming frustrated, my years of work in medicine were failing me and I couldn't figure out why these people kept getting sick. Virus Among the Navajo :: Native Americans Influenza Essays Virus Among the Navajo Medical investigators, such as myself, have not given a great deal of attention to the "medical" traditions of indigenous groups in the past. But the outcomes of the recent investigation that took place in "The Four Corners" area exemplify our need to consider age-old notions right along with the ecological history of the region in question. A few months ago, the New Mexico Department of Health notified my department (Office of Medical Investigations) that three young and healthy adults from the Navajo Nation had died of a sudden respiratory illness. Their symptoms had been the similar: fever, chills, muscle aches, nausea and vomiting, and abdominal pain, followed by coughing and shortness of breath, then the abrupt onset of respiratory distress which is usually fatal (KCPH). Our first inclination was to look at diseases that are known to affect the Navajo specifically, such as bubonic plague, influenza, and viral pneumonia. However, laboratory results indicated that these disea ses had not caused the deaths, nor had toxic chemicals. Furthermore, the perplexing disease had begun to take the lives of non-Navajo people living near the reservation (AMNH). By the end of May the mysterious deaths had attracted significant media attention. I remember seeing the headline "Mystery Illness Kills 10 on Reservation" in the Sun-Sentinel while I was conducting interviews there. Without knowledge of a possible cause, our department, and several other agencies, began an intense investigation. Samples of tissue from patients infected with the mysterious disease were sent to the CDC Special Pathogens Branch for analysis. After a few weeks and several tests, the virologists linked the disease with an unknown type of hantavirus. Because other hantaviruses were known to be transmitted to people by inhalation or ingestion of rodent feces or urine, our next task was to collect as many species of rodent in the area as possible in order to pinpoint the source of the virus (AMNH). While trapping rodents, we decided that it was worth the risk to not wear protective clothing or masks so as to avoid alarming residents of "The Four Corners" region (CDC). After testing approximately 1,700 rodents we had found a link--the prevalent deer mouse carried the unknown type of hantavirus. But why was this mouse suddenly infecting people in this region? I was becoming frustrated, my years of work in medicine were failing me and I couldn't figure out why these people kept getting sick.

Circular Flow Essay

In the textbook, there are two circular flow diagrams. One represents the flows in the macro-economy as a closed system and the other represents the flows as an open system. The circular flow diagrams show how money travels through the economic systems including businesses, households, foreign agents and governments (Editorial Board, 2013). Within the closed and open systems there are two consumers. The first consumers are households that buy goods and services and the second consumers are those businesses that purchase factors to produce. Households enter the goods market while the businesses enter factor markets. The first type of circular flow is that of the closed macro-economy system. This is the circular flow of money. A closed system is an economic model that counts only domestic exchanges but not the foreign agents. This therefore means that without foreign agents, the government or the economy is free of leakages. This system is basically shut off from surrounding environments and is self-contained. An example of a closed system would be the Earth system as a whole. Although energy passes across the Earth’s system boundary, no mass is exchanged throughout the Earth’s system and the rest of the universe (Ritter, M., 2011). The second type of circular flow in the macro-economy is considered the open system. The open system is the opposite of the closed system. It is an economic model that counts goods and services exchanged domestically and between nations (Editorial Board, 2013). In the diagram in the textbook, it indicates the circular flow of money in an open economy system. Open systems allow energy and mass to pass through and across the system boundary. An example of an open system would be the ocean. The ocean is considered an open system because it allows energy and mass to pass through. Energy which is solar radiation, latent heat and mass including water vapor and precipitation all pass across the boundary between the atmosphere and  hydrosphere of the ocean. In the closed system, households spend their money not only on domestic products but also on goods and services. While looking over the diagram should in the textbook, the inner flow of the closed system includes land, labor, and capital given to businesses from households to receive goods and services to the household. Households use the income (wages and salaries) for services offered to business to purchase goods and services from other businesses. On the other hand, businesses use the money received from households to buy factors of production they require. Thus, money flows in a circular motion within the economy. Therefore, the outer flows of a closed system include money from the household to business in order to pay for wages and rent for the houses. In the open system, there are more flow levels to consider. An open system considers the flow of money both domestically and internationally between countries. This system includes the government, households, and businesses. The demand for imports from a foreign economy consists of goods for investment, consumption of government goods. The government however enters the factor market as well as the goods market. It enters the factor market in order to obtain domestic labor, capital, and other factors of production to provide goods and services. The government enters the goods market to purchase these goods and services such as cars, trucks, pens or pencils. After the government lends out public services to the household and businesses, the households sends labor, land and capital to businesses and receive goods and services from those businesses as they pay taxes to the government. The next level flow which is the outer flow consists of money sent from the household to the businesses for wages and rent to be paid for the household. Leakages are taxes, savings, and import expenditures not spend in the economy. There are several leaks in the open system which includes leaks from households to companies, businesses to owners of factors of production and from both households and businesses to the government. Money leakages are created when an American consumer buys imports or when a company in the United States hires someone from India to work as a customer service representative. The households leaks when consumers buy goods and services from foreign businesses, and the money those households save whether in checking accounts or stocking. The business leaks when firms use labor, capital and other resources from foreign households. These leaks then inject money into the system. Injection is considered as things that enter into the households or businesses due to the leaks that were caused in the open system. An injection that comes into the household is that of foreign firms sending wages and rent to US households. An injection that comes into the businesses is that of foreign households purchasing goods produced by US firms. An example of a leakage would be a household buying a foreign car from a foreign company outside the United States. An example of an injection would be households in japan purchasing pens and pencils from firms in the United States. The difference between closed systems and open systems can be defined easily. Getting a better understanding of the two systems and how they work can help us operate throughout our daily lives and the world around us. As we grow we continue to learn about our economy and how the government interacts with households and companies. References Editorial Board (2013). Introduction to Macroeconomics. Web retrieved from http://wow.coursesmart.com/9781934920541/firstsection#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/eG1saWQ9OTc4MTkzNDkyMDU0MS8zMA== Ritter, Michael E. The Physical Environment: an Introduction to Physical Geography. http://www4.uwsp.edu/geo/faculty/ritter/geog101/textbook/earth_system/types_of_systems.html

“Antigone” The Protagonists

The widely held view is that Creon and Antigone represent the â€Å"Will of man† and â€Å"Will of God† as opposing forces. I think that there is certainly more, subtle layering to these characters than this simplistic summation. In order to fully understand this one needs to look at both the setting and background as the play unfolds. This adds entirely new dimensions to the confrontations between Antigone and Creon.Antigone is the daughter of Oedipus and Jocasta. Jocasta is also her grandmother, a tale told in Oedipus Rex. Judith Butler states in her book â€Å"Antigones claim: Kinship between Life and Death† that â€Å"Antigone has already departed from kinship, herself the daughter of an incestuous bond, herself devoted to an impossible and death-bent incestuous love of her brother†.Already there is new layer to Antigone. According to modern medical thinking the offspring of incestuous relationships are more likely to be born with either mental or phys ical defects. From what we can establish, Antigone was not physically defective but zealotry is present that perhaps indicates psychosis. Nine out of ten Anthropologists will state that the one constant social norm over the ages was the abhorrence of incestuous relationships. I am however of the opinion that Polynices actually wasn’t the motivating factor but rather Antigone’s desire to be free of her shackles.Creon is the new ruler, brought about by the death of the brothers Eteocles and Polynices. He is also the guardian of Antigone and Ismene as appointed by Oedipus upon his death. Add to this that he is also Antigone’s future father-in-law. He felt the need to flex his ‘muscle’ in order to immediately solidify his position. One wonders though why there was no feeling of kinship between himself and Antigone considering the intertwining of heir lives?One imagines the setting of the opening of the play. The sisters are still reeling from the death of their brothers.The first eight lines conjure up a feeling that Antigone bears a lot of general resentment. Line 2 ‘Is there, of all the ills of Oedipus,’ indicates the long-suffering nature of their lives.Interesting to note here that she seems to attach no mortal blame but assigns it the Gods as example of their wrath or disapproval. Polytheism meant to the Greeks that there was a constellation of Gods watching them and to whom they were directly responsible. Line 8 ‘ Our ruler has enjoined on all the state’, she does not refer to him by name but rather scornfully as an entity. We already get the sense that she is less than enamored of him.Having not persuaded Ismene to join her in burying Polynices, Antigone rejects her and sets off to do it herself. Whether she means to be caught right away or if she was planning to step forward and defy Creon openly, the intent was certainly the same. SheWanted that opportunity to stand before him and challenge his a uthority.Their first confrontation takes place when she is discovered by the guards to be burying Polynices and then is brought before Creon. He does give her a chance to either redeem herself by saying that she knew not about the edict or that she did not understand in line 488 ‘Didst thou not know the edicts which forbade the things thou ownest?’She replies in an almost belligerent manner that perhaps indicates that she was ready for this moment, almost relishing the prospect of the confrontation. He asks her how dare she disobey the law and she responds with the line ‘Yes, it was not Zeus that made the proclamation’.Her subsequent response covers various aspects such as the supremacy of God’s law, ‘unwritten and secure’, and then she says that she welcomes death because she has lived amongst great troubles. The tone of her speech is fierce and unyielding and evinces disapproval from the chorus who supposedly represent the society they live in. Creon is enraged and states that her boasting of the deed is another offence in itself.Creon’s response to this is that ‘he will never be mastered by a woman’ and in his rage summons Ismene because he is convinced that Antigone could not have done it alone.The confrontation degenerates to a more personal level where Antigone accuses Creon of being a tyrant, which he counters with the statement that only she believes so. She then counters this with the charge that his tyranny keeps the others in fear of speaking their minds. Creon bitterly attacks Antigone and defends his manhood: line 577 â€Å"Go then to the world below, yourself, if you/ must love. Love them. When I am alive no woman shall rule†.In her argument with Creon, Antigone also shows more of her morbid longing for death, saying that for one who has lived as she has, death is welcome. This does not speak of an exceptionally strong person but of one that has found a purpose and now will fight until this is done. She wants to escape her life but she obviously did not want to slip into obscurity so she chose the most inflammatory and quick way of doing so. She also provided herself with a scapegoat for all her resentments.A cynical view perhaps but a more realistic one if we are to view Antigone as a whole person. As with any normal person our resentments are expressed in many ways, Antigone spoke of the injustice of the society she lived, the injustice of the deaths of her family and the final indignity of not even being allowed to bury a brother.Ismene is led in and Creon accuses her of helping Antigone bury Polynices. She does try to take some of the blame but Antigone is not having any of it. Aside from not wanting her glory to be shared she does not actually want her sister to die. This shows the first real feeling she has towards anyone else. Ismene’s innocence becomes clear although she is still trying to share blame. She turns to Creon and asks him if he is really willing to kill his son’s wife-to-be, and Creon replies that he wants no bad wife for his child. Haemon can find another bride.Haemon enters and at first, seems willing to submit to his father’s will. I think that perhaps he thought that he could win his father over gently without loss of face on his father’s part. Creon however is now in the part of tyrant and talks about the importance of having loyal sons, the foolishness of taking an evil wife, the relationship between being a good patriarch and a good ruler, the inviolability of law, the horror of disobedience to law and the need for order and discipline. All the signs of a good autocrat.Haemon tells Creon that the people of Thebes are sympathizing with Antigone. He tries to put this forward as having Creons best interests at heart then suggesting that Antigone should be honored. Creon of course is now furious, not only is he being challenged by a woman but now by his own son.He asks if his you ng son should advise a man Creons age, and if the King should reward a wicked rebel. Haemon replies that the people of thebes do not think she is wicked. Creon responds imperiously in line 794 ‘Should the city tell me how I am to rule them?’Their argument becomes more heated and Haemon accuses his father of foolishness and Creon defends his rule imperiously. It gets to the stage where Creon orders that Antigone be brought out and killed in front of Haemon. Haemon says that she will not die by his side and that Creon will never see him again. Creon is at his most barbaric at this time, his love of order and state carried to an immoral extreme. He tries to use Antigones death to hurt his own son, abusing his authority for the sake of gratuitous cruelty.